The impact of sustainable development and competitiveness on loyalty: an empirical examination in Vietnam

Abstract

Attracting and retaining talented residents are paramount to the success of any district, city, or province in a country. This paper explores the impact of sustainable development and competitiveness on loyalty of residents. The authors interviewed 12 experts and surveyed 688 residents living in Binh Duong province, one of the most successful industrialized provinces in Vietnam. The results show that sustainable development and competitiveness have a positive impact on loyalty. In addition, differences in demographic characteristics such as gender, age, income are found to have an effect on the relationship between competitiveness, sustainable development and loyalty of the population.