Improve sales performance via personal selling activities: the case of Hoang Hai Long Hotel

Abstract

Hoang Hai Long hotel is a three-starts hotel in central of Ho Chi Minh City which is located on Pham Hong Thai street, Ben Thanh Ward, District One. There is one of the best locations in the center of Ho Chi Minh City as it is near Ben Thanh market, many famous destinations and crowded entertainment places. The hotel does not only provide rooms services but also has other services such as restaurant & bar; gyms, spa & massage; conference room; laundry service 24/24, tour booking; air ticket/ train ticket booking; shuttle service Hotel – Airport; motors/cars for rent. The capacity of Hoang Hai Long is 110 rooms which can provide service for about 400 guests. The restaurant can accommodate more than 200 guests while the conference room can contain around 100 guests. Hoang Hai Long hotel has nearly 50 staffs working in shift including fulltime and parttime in hotel room area and restaurant area.