Solutions for decreasing personnel fluctuation: the case of OCB Cho Lon Branch

Abstract

Banking is considered as one of the most intense competitive jobs in Vietnam and on the world. The thesis is going to explicit what has been happening in the bank, particularly in the sales department in the OCB Cho Lon branch. Actually, according to Churchill et al. (1) salesmen’s role is of central importance to the company and major impact on the success or failure of organizations. Thus, salespeople are those who determine revenue-producing efforts of corporations. However, sales job is such a kind of job not easy to work these days. Salesmen have to face with a lot of obstacles in their job including target pressure, workload and customer – cares. These things easily make salesmen get burnout and leading to high level of leaving intention. By conducting examination in the OBC Cho Lon branch with sales department, many troubles are found out such as job stress, work-life imbalance, job dissatisfaction and even co-worker conflicts. With these problems, the finding is investigated through in-depth interviews and real key issues are identified meticulously then. After discovering the source of the root cause – work overload that affects the job stress in the bank, alternative solutions are designed and justified to abolish this hindrance with benefits bringing to the company and estimating how much the firm needs to be suffered. Then, the implementation steps of action plan are also described in details to demonstrate effectiveness of the solution – job redesign that provides salesmen a job satisfaction.