Please use this identifier to cite or link to this item:
https://digital.lib.ueh.edu.vn/handle/UEH/60930
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Binh, Q.M.Q. | - |
dc.contributor.other | Nguyen, C.N.T. | - |
dc.date.accessioned | 2020-12-09T07:01:06Z | - |
dc.date.available | 2020-12-09T07:01:06Z | - |
dc.date.issued | 2020 | - |
dc.identifier.issn | 1923-9335 | - |
dc.identifier.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085639002&doi=10.5267%2fj.msl.2020.5.007&partnerID=40&md5=e5cd346bd7db36c103974f9d9f611e24 | - |
dc.identifier.uri | http://digital.lib.ueh.edu.vn/handle/UEH/60930 | - |
dc.description.abstract | The purpose of this study is to evaluate the factors that influence students' choice of buying Korean skincare products in Da Nang city. Through the use of appropriate research methods, the authors have found that there are 5 factors affecting the choice of buying skincare cosmetics in descending order: Price; Advertising-promotion; Product; Brand products and ultimately psychology. Through this result, Korean cosmetics manufacturers and businesses will have a way to reach students who are residing in Da Nang, where there are a number of universities to increase profits. | en |
dc.format | Portable Document Format (PDF) | - |
dc.language.iso | eng | - |
dc.publisher | Growing Science | - |
dc.relation.ispartof | Management Science Letters | - |
dc.relation.ispartofseries | Vol. 10, Issue 3 | - |
dc.rights | The Author(s); licensee Growing Science | - |
dc.subject | Cosmetics | en |
dc.subject | Da Nang | en |
dc.subject | Female students | en |
dc.subject | Korean | en |
dc.title | Factors affecting career success: the case of graduate students | en |
dc.type | Journal Article | en |
dc.identifier.doi | https://doi.org/10.5267/j.msl.2020.5.007 | - |
dc.format.firstpage | 3151 | - |
dc.format.lastpage | 3158 | - |
ueh.JournalRanking | Scopus | - |
item.openairetype | Journal Article | - |
item.cerifentitytype | Publications | - |
item.fulltext | Only abstracts | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.grantfulltext | none | - |
item.languageiso639-1 | en | - |
Appears in Collections: | INTERNATIONAL PUBLICATIONS |
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