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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/60930
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dc.contributor.authorBinh, Q.M.Q.-
dc.contributor.otherNguyen, C.N.T.-
dc.date.accessioned2020-12-09T07:01:06Z-
dc.date.available2020-12-09T07:01:06Z-
dc.date.issued2020-
dc.identifier.issn1923-9335-
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85085639002&doi=10.5267%2fj.msl.2020.5.007&partnerID=40&md5=e5cd346bd7db36c103974f9d9f611e24-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/60930-
dc.description.abstractThe purpose of this study is to evaluate the factors that influence students' choice of buying Korean skincare products in Da Nang city. Through the use of appropriate research methods, the authors have found that there are 5 factors affecting the choice of buying skincare cosmetics in descending order: Price; Advertising-promotion; Product; Brand products and ultimately psychology. Through this result, Korean cosmetics manufacturers and businesses will have a way to reach students who are residing in Da Nang, where there are a number of universities to increase profits.en
dc.formatPortable Document Format (PDF)-
dc.language.isoeng-
dc.publisherGrowing Science-
dc.relation.ispartofManagement Science Letters-
dc.relation.ispartofseriesVol. 10, Issue 3-
dc.rightsThe Author(s); licensee Growing Science-
dc.subjectCosmeticsen
dc.subjectDa Nangen
dc.subjectFemale studentsen
dc.subjectKoreanen
dc.titleFactors affecting career success: the case of graduate studentsen
dc.typeJournal Articleen
dc.identifier.doihttps://doi.org/10.5267/j.msl.2020.5.007-
dc.format.firstpage3151-
dc.format.lastpage3158-
ueh.JournalRankingScopus-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairetypeJournal Article-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.grantfulltextnone-
item.fulltextOnly abstracts-
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