Impacting training service quality on students’ satisfaction at universities in Dong Nai Province

Abstract

In the past, education was seen merely as a non-profit human training career activity. Today, it is under the influence of external factors and especially the impact of the market economy. Education has been seen as an “Educational service” where the customer (students, investors) chooses a service provider to join the university to study with the best fit. Therefore, the paper aims to determine the factors affecting students’ satisfaction based on the training service quality at universities in Dong Nai province. The results showed five factors affecting the training service quality, including the quality of Human Resources (HR), Training Program (TP), Facilities (FA), Support Services (SUS), and Extracurricular Activities (EA). Besides, the training service quality affecting the students’ satisfaction with 1% significance. Finally, the authors proposed some recommendations to enhance the training service quality and the students’ satisfaction at universities in Dong Nai.