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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/62048
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dc.contributor.authorTran P.K.T.-
dc.contributor.otherNguyen P.D.-
dc.contributor.otherLe A.H.N.-
dc.contributor.otherTran V.T.-
dc.date.accessioned2021-08-20T14:49:27Z-
dc.date.available2021-08-20T14:49:27Z-
dc.date.issued2022-
dc.identifier.issn1660-5373-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/62048-
dc.description.abstractPurpose: This study aims to examine the direct and indirect relationship between self-congruity and destination brand loyalty (DBL) based on the conceptual linkages of cognition, affect and conation. A multiple-step, multiple mediator model is investigated to explain the indirect effect of self-congruity on DBL through perceived destination quality (PDQ) and tourist satisfaction (TS). The moderating impact of visit frequency in these relationships is also proposed and empirically evaluated. Design/methodology/approach: The conceptual model and research hypotheses were assessed by applying covariance-based structural equation modeling (SEM), mediating and multi-group analysis. An online survey was used to collect data from 347 domestic tourists visiting a destination in Vietnam. Findings: The results support the link from self-congruity to PDQ, TS and then to DBL. Visit frequency was found to moderate the links between the research concepts. Research limitations/implications: Future research would benefit from considering other self-congruity components (e.g. social self-congruity and ideal social self-congruity) and moderating variables (e.g. cultural distance). This would provide insights into the relationships between self-congruity and tourist behaviors and could be based on comparisons in different destinations to achieve more wide-ranging results. Originality/value: The effect of self-congruity on DBL that evolves from linking self-congruity to PDQ and TS to increase DBL was examined within a tourism destination context. This study is valuable to destination managers as it provides suggestions to improve DBL.en
dc.formatPortable Document Format (PDF)-
dc.language.isoeng-
dc.publisherEmerald Group Holdings Ltd.-
dc.relation.ispartofTourism Review-
dc.rightsEmerald Publishing Limited-
dc.subjectA multiple-step multiple mediator modelen
dc.subjectDestination brand loyaltyen
dc.subjectMulti-group analysisen
dc.subjectPerceived destination qualityen
dc.subjectSelf-congruityen
dc.subjectTourist satisfactionen
dc.titleLinking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination: the moderating role of visit frequencyen
dc.typeJournal Articleen
dc.identifier.doihttps://doi.org/10.1108/TR-04-2020-0143-
ueh.JournalRankingScopus-
item.cerifentitytypePublications-
item.fulltextOnly abstracts-
item.languageiso639-1en-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeJournal Article-
Appears in Collections:INTERNATIONAL PUBLICATIONS
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