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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/62177
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dc.contributor.authorTran D.-
dc.contributor.otherTran Q.-
dc.contributor.otherNguyen L.-
dc.contributor.otherFavia M.-
dc.date.accessioned2021-08-30T04:58:06Z-
dc.date.available2021-08-30T04:58:06Z-
dc.date.issued2014-
dc.identifier.issn1555-1296-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/62177-
dc.description.abstractEffective development of e-commerce requires the internet and websites as the most important tools. The internet has been widely used since 1994 and e-commerce has been contributing to its growth in many countries. Although there are opportunities for e- commerce growth, it has not achieved its full potential in Vietnam. Based on the research of Chen (2007) and Meziane and Kasiran (2008), this study examined 4 factors affecting consumer’s trust in e-commerce: Affiliation, Existence, Policy, and Website Design. An analysis of 240 surveys found that affiliation of website, policy of website, and website design attitude of company were significant predictors of consumer’s trust. Discussion, implications, limitations, and recommendations are provided in this study.en
dc.formatPortable Document Format (PDF)-
dc.language.isoeng-
dc.publisherInternational Academy of Business and Economics-
dc.relation.ispartofInternational Journal of Business Research-
dc.relation.ispartofseriesVol. 14, Issue 2-
dc.rightsInternational Academy of Business and Economics-
dc.subjectB2Cen
dc.subjectConsumeren
dc.subjectE-commerceen
dc.subjectTrusten
dc.subjectVietnamen
dc.titleFactors influencing consumer’s trust in e-commerce: An empirical examination in Vietnamen
dc.typeJournal Articleen
dc.identifier.doihttps://doi.org/10.18374/IJBR-14-2.4-
dc.format.firstpage41-
dc.format.lastpage52-
ueh.JournalRankingScopus-
item.cerifentitytypePublications-
item.openairetypeJournal Article-
item.fulltextOnly abstracts-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
Appears in Collections:INTERNATIONAL PUBLICATIONS
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