Green marketing strategy: A new trend for businesses in Vietnam

Abstract

Recently, consumers are not only pay attention to the quality and price of goods but also interested in the impact of products on the environment during their lifecycle. Therefore, to meet the consumers' needs, businesses are forced to change the production processes, logistics and marketing operations. In the field of marketing, the green marketing strategy, which seems to be a useful tool for solving that problem, had appeared and became popular in the developed countries. However, this concept is still new in the developing countries such as Vietnam. The overall of this paper is to introduce green marketing strategy as well as the need to apply it.