New factor of environment franchise and its influence on business performance of franchise outlets in food and beverage industry: Case of Vietnam

Abstract

Business performance of franchise outlets in the food and beverage industry is influenced by many factors including transfer, receipt, relation and environment. This study aims to clarify which factors and how the factors belonging to the environment franchise could influence the business performance of franchise outlets. Especially during the researching process, the authors found out that resident' advocacy - the new factor in this group - has a role in business performance. By using the Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM), the authors recognise that the new factor of residents' advocacy has the biggest influence among the environment factors.