A critical review of factors affecting tourists’ loyalty

Abstract

Although there is common consensus that loyalty is an essential dynamic element in the competitive edge of certain enterprises, tourism destination loyalty has not been explored. This chapter concentrates on developing a greater understanding of the potential factors that have an impact on tourism destination loyalty. It is important to explore the importance of loyalty dimensions based on the previous theories to measure tourists’ loyalty. The hypothesis shows destination loyalty is attributed to various factors such as destination image, destination quality, destination value, and attribute satisfaction.