Improving brand message of Neptune cooking oil

Abstract

Although the market for other brands of cooking oil is on the rise, but in terms of Neptune, within the past 5 years (The author does not use data for 2020 because of the Covid epidemic, statistical data has been affected), Neptune's market share has clearly decreased. This shows the change of the market, but in the past 5 years Neptune has not changed significantly. The market has more and more competitors, diversified products, but Neptune has only one product strategy and improvement has been unchanged for 5 years, figure 2-5 and 2-6 demonstrate that. The above indicates that Neptune is having a business problem.