Advanced
Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/65279
Full metadata record
DC FieldValueLanguage
dc.contributor.authorNguyen Huu Khoi-
dc.contributor.otherLe Nhat Hanh-
dc.date.accessioned2022-10-27T02:34:01Z-
dc.date.available2022-10-27T02:34:01Z-
dc.date.issued2022-
dc.identifier.issn0959-6119-
dc.identifier.urihttps://digital.lib.ueh.edu.vn/handle/UEH/65279-
dc.description.abstractPurpose: This study aims to contribute by forming the concept of luxury hotel brand (four- and five-star hotel) coolness and revealing its promoting role to customer brand engagement with brand satisfaction and brand love as connecting components and materialism as a contingent factor. Design/methodology/approach: A conditional model linking luxury hotel brand coolness and customer brand engagement is proposed and tested using the partial least squares structural equation modeling (PLS-SEM) technique on a data set of 284 customers. Findings: Luxury hotel brand coolness reflecting various brand qualities fosters satisfaction and love, which facilitate CBE. Materialism positively moderates the impact of luxury hotel brand coolness on brand satisfaction and love. Research limitations/implications: Future studies should further generalize the findings by extending the current research on different hospitality services and luxury consumption. Also, more personality traits and personal values should be investigated as moderators. Practical implications: Luxury hotel brand management should place brand coolness at the center of luxury hotel brand strategies. Originality/value: This study fills in the gap of unraveling the central role of luxury hotel brand coolness in fostering customer brand engagement with brand satisfaction and love as catalysts and materialism as a contingent conditionen
dc.formatPortable Document Format (PDF)-
dc.language.isoeng-
dc.publisherEmerald Publishing Limited-
dc.relation.ispartofInternational Journal of Contemporary Hospitality Management-
dc.relation.ispartofseriesVol. 34, Issue 7-
dc.rightsEmerald Publishing Limited-
dc.subjectLuxury hotel brand coolnessen
dc.subjectBrand satisfaction and brand loveen
dc.subjectCustomer brand engagementen
dc.subjectMaterialismen
dc.subjectModerating effectsen
dc.titleIs coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagementen
dc.typeJournal Articleen
dc.identifier.doihttps://doi.org/10.1108/IJCHM-10-2021-1230-
ueh.JournalRankingScopus, ISI-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.grantfulltextnone-
item.cerifentitytypePublications-
item.fulltextOnly abstracts-
item.openairetypeJournal Article-
item.languageiso639-1en-
Appears in Collections:INTERNATIONAL PUBLICATIONS
Show simple item record

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.