Ineffective training programs: a study of Blue Research Company

Abstract

Blue Research, a market research company with over 20 years of experience in Vietnam, provides customized research services to assist clients in mitigating risks and exploring business opportunities. With a focus on FMCG and B2B clients across various industries, Blue Research distinguishes itself through the utilization of quantitative and qualitative research methods. However, the Research Department is currently facing a significant challenge of high employee turnover, particularly among lower-level staff. This thesis aims to identify the root causes of this issue and propose effective solutions to improve employee retention and enhance organizational success. This study uses both primary and secondary sources of information. Secondary data are derived from previous studies and included information gathered from Blue Research and its rivals. Primary data, on the other hand, is gathered using qualitative research methods, particularly in-depth interviews with three types of respondents: management levels, current employees, and former employees who have left the company. Through the validation of potential problems, the main problem is identified as the ineffective training programs. This finding is based on the examination of other factors such as high workload and poor compensation policies. The root causes of the ineffective training programs include a lack of suitable trainers and insufficient planning for training. These issues arise from the absence of training needs assessment, inadequate training design, and a lack of training evaluation. In response to these findings, two alternative solutions are proposed. After careful consideration of the benefits and costs, as well as the alignment of investment costs with the company's situation, the chosen solution is to establish a training process applying the ADDIE Model. An action plan is designed accordingly to guide the implementation of this solution and address the identified challenges.