Collaboration between sales and marketing team: A study of M company

Abstract

The M company was established in 1995 with the head office in Hanoi capital and the business focused on the medical device products group as well as the in-vitro diagnostic (IVD) industry. This is a leading enterprise in the distribution of clinical laboratory instruments and IVD reagents in Vietnam which spreads the investment in research, working with leading experts, and organizing many training courses. The M company business objective is to provide a comprehensive solution to all laboratories with analyzers including clinical chemistry, immunoassay, hematology, and other laboratory-related products with partnership with 4 brands. Each brand includes instruments and corresponreagentsagent used with the instruments.