Improving sales conversion rate of the key products at Anlamie Home

Abstract

Anlamie Home, established in 2013, specializes in interior design, construction, and retail of wooden furniture in Tay Ninh province. With a workforce of 38 employees, the company initially focused on designing and constructing modern wooden furniture for civil works. Anlamie Home now operates three stores, offering a range of products including beds, tables, chairs, and cabinets made from imported wood. Despite its growth, Anlamie Home faces a significant challenge in sales conversion rate. The main issue identified is bad sales consulting, attributed to insufficient product knowledge and a lack of motivation to learn among employees. This problem hinders the company's ability to meet its sales targets and customer expectations. To address this issue, the thesis proposes developing e-learning courses aimed at enhancing product knowledge among employees. This solution aims to empower employees with a comprehensive understanding of Anlamie Home's products, enabling them to better assist customers and drive sales growth.