Problem solving for conducting real transit tests: A case study at FMCG company in Vietnam

Abstract

Binary Vietnam has recently undergone some significant operations trouble, usually in terms of extremely high DOA rates within the maiden export shipment of newly launched SKUs. The average shipment would yield 0–2% DOA, but the first shipment of new products generally has more than 6%, hitting an alarming rate of 10.9% in 2025. This has disrupted marketing planning, triggered numerous delays in market placements, as well as posing a heavy burden of rework for the R&D and Export teams. The objective of this study was not only to identify the root-or causal causes of this unraveling performance but also to determine precisely what had apparently been omitted from the organization's regular operating procedures once a new product had cleared the marketing line. Toward this end, it was made incumbent upon the research to take along with it extended interviews with the main departments involved in the export development process: Innovation, R&D, Shipping, Finance, Export Operations-and brief discussions with importers from which damaged goods were received, which would offer valuable information during the process. Further literature would be sampled from observed standards of supply chain and packaging-logistics theory. The main specific issue identified through triangulation of interview input, consultation on shipment data, and relevant theoretical background regarded a rather apparent gap in transit-test capabilities in the lifecycle of the product's development. Three possibilities were given examining this issue: (i) possible financial and system barriers to trial shipments, (ii) limited budget spending in validating trading throughout its export, and (iii) the methodological particulars in R&D research. In the end, the research attributed the root problem to the absence of lane-specific transit simulations and under-utilization of external test resources no other module or problem of less regard. This lays down the backdrop of all the chapters: the recommendations for Binary Vietnam in terms of solving the aforementioned cause to further enhance export readiness, thus reducing DOA on one hand, and long-term international business performance on the other something that will engage with the challenges all through this discussion.