| Title: | Enhancing employee engagement in the corporate affairs and communications center at P group |
Author(s): | Le Thi Thu Van |
Advisor(s): | Dr. Nguyen Ngoc Quynh Thu |
Keywords: | Employee engagement |
Abstract: | This proposal investigates the critical issue of low employee engagement at the corporate affairs and communications center within p group, as revealed by the 2024 employee engagement survey conducted by mercer. The survey results indicate that the corporate affairs and communications center had the lowest employee engagement score (ees) in the organization, raising urgent concerns among senior leadership and the human resource business partner (hrbp) department. To investigate this issue, a mixed-methods approach was employed, combining quantitative data from the mercer survey with qualitative insights from in-depth interviews with managers and employees. the analysis identified three primary problems: Ineffective leadership interventions, limited opportunities for advancement and self-development, and poor psychological conditions. The main problem identified at the corporate affairs and communications center is ineffective leadership intervention. this problem manifests as a lack of clarity in direction, insufficient feedback mechanisms, inadequate recognition of employee contributions, and a failure to create an environment that fosters motivation and safety. Several possible causes contribute to this ineffective leadership intervention, including insufficient leader capability, poor communication quality and low level of cooperation among leaders. further in-depth interviews were conducted to identify the root cause of this ineffective leadership intervention, which was found to primarily stem from insufficient leader capability, particularly from senior management. To address these challenges, an alternative solution is proposed to enhance leadership capability then improve employee engagement at the corporate affairs and communications center. The selected solution involves restructuring the corporate affairs and communications center. This restructuring will include redefining leadership roles, adding a new specialized position, enhancing communication mechanisms, and establishing clearer oversight across teams. By creating a more cohesive leadership structure, this initiative aims to foster a supportive and engaging work environment, thereby enhancing overall employee engagement at the center |
Issue Date: | 2026 |
Publisher: | University of Economics Ho Chi Minh City, ISB (International School of Business) |
URI: | https://digital.lib.ueh.edu.vn/handle/UEH/77639 |
| Appears in Collections: | MASTER'S THESES
|