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  1. UEH Digital Repository
  2. MASTER'S THESES
  3. MASTER'S THESES

Vietnamese supplement manufacturing industry: the effect of no marketing activities in Giai Canh pharma Company limited

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24

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11

Issue Date
2017
Author
Nguyen Lo Minh Duc
Advisor
Dr. Le Thi Thanh Xuan
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Issue Date
2017
Author
Nguyen Lo Minh Duc
Advisor
Dr. Le Thi Thanh Xuan
Metadata

Show full item record

Metadata Views

24

Content Views

11

Abstract

This paper was delegated to examine why the sales volume of Giai Canh Pharma Company Limited has been too low in the first 7 months of 2017 and to recommend ways of increasing the volume. The paper draws attention to the fact that in the first 7 months of 2017, there are many employees taking over 10 days off within a month. The peak of this situation happened in July 2017 that there are 7 employees left over 10 days and staying at home waiting for jobs when company still had to pay full salary for them. This symptom happened from the beginning of 2017 until now. Further investigations reveal that Giai Canh Pharma Company Limited which is beginning its supplement outsourcing service had no marketing department to do the business developing job, no publicity about their new business and no advertising initiatives to promote the business. At the beginning, this company was planned to be the main factory for GPharm Company to produce their product. This background can stay the same and happens no change until the newest announcement from Ministry of Health that any supplement manufacturing companies which cannot meet the GMP standards will be obliged to shut down the operation at the end of 2018. This urgent situation together with the symptoms at Giai Canh Pharma Company promoted to this research paper. Due to the finance limitation of Giai Canh Pharma Company and the urgency of GMP application, the saving cost and time solution is preferred. The report evaluates this range and concludes that it would be ideal to have a marketing plan. This plan will temporarily create a temporarily whole solution for causes investigated in problem finding process.

Keywords
Marketing management
URI
http://opac.ueh.edu.vn/record=b1026383~S1
http://digital.lib.ueh.edu.vn/handle/UEH/56962
Publisher
Trường Đại học Kinh tế Tp. Hồ Chí Minh
Appears in Collections:MASTER'S THESES

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  • Nguyen Lo Minh Duc.pdf
    • Size : 1,17 MB

    • Format : Adobe PDF

    • Views : 11
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  • Vietnamese supplement manufacturing industry: the effect of no marketing activities in Giai Canh pharma Company limited

    TweetLikeShare# Shares: 0

    Metadata Views

    24

    Content Views

    11

    Issue Date
    2017
    Author
    Nguyen Lo Minh Duc
    Advisor
    Dr. Le Thi Thanh Xuan
    Metadata

    Show full item record


    Issue Date
    2017
    Author
    Nguyen Lo Minh Duc
    Advisor
    Dr. Le Thi Thanh Xuan
    Metadata

    Show full item record

    Metadata Views

    24

    Content Views

    11

    Abstract

    This paper was delegated to examine why the sales volume of Giai Canh Pharma Company Limited has been too low in the first 7 months of 2017 and to recommend ways of increasing the volume. The paper draws attention to the fact that in the first 7 months of 2017, there are many employees taking over 10 days off within a month. The peak of this situation happened in July 2017 that there are 7 employees left over 10 days and staying at home waiting for jobs when company still had to pay full salary for them. This symptom happened from the beginning of 2017 until now. Further investigations reveal that Giai Canh Pharma Company Limited which is beginning its supplement outsourcing service had no marketing department to do the business developing job, no publicity about their new business and no advertising initiatives to promote the business. At the beginning, this company was planned to be the main factory for GPharm Company to produce their product. This background can stay the same and happens no change until the newest announcement from Ministry of Health that any supplement manufacturing companies which cannot meet the GMP standards will be obliged to shut down the operation at the end of 2018. This urgent situation together with the symptoms at Giai Canh Pharma Company promoted to this research paper. Due to the finance limitation of Giai Canh Pharma Company and the urgency of GMP application, the saving cost and time solution is preferred. The report evaluates this range and concludes that it would be ideal to have a marketing plan. This plan will temporarily create a temporarily whole solution for causes investigated in problem finding process.

    Keywords
    Marketing management
    URI
    http://opac.ueh.edu.vn/record=b1026383~S1
    http://digital.lib.ueh.edu.vn/handle/UEH/56962
    Publisher
    Trường Đại học Kinh tế Tp. Hồ Chí Minh
    Appears in Collections:MASTER'S THESES

    Thumbnail
  • Nguyen Lo Minh Duc.pdf
    • Size : 1,17 MB

    • Format : Adobe PDF

    • Views : 11
    • Downloads : 0



  • Citation

    APA    Duc, N. L. M. (2017). Vietnamese supplement manufacturing industry: the effect of no marketing activities in Giai Canh pharma Company limited. (Master's Theses). http://opac.ueh.edu.vn/record=b1026383~S1
       
    MLA    Nguyen Lo Minh Duc. Vietnamese supplement manufacturing industry: the effect of no marketing activities in Giai Canh pharma Company limited. 2017. Trường Đại học Kinh tế Tp. Hồ Chí Minh. Master's Theses. http://opac.ueh.edu.vn/record=b1026383~S1
       
    Chicago    Nguyen Lo Minh Duc. "Vietnamese supplement manufacturing industry: the effect of no marketing activities in Giai Canh pharma Company limited. "(Master's Theses, Trường Đại học Kinh tế Tp. Hồ Chí Minh, 2017)
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