Vietnamese supplement manufacturing industry: the effect of no marketing activities in Giai Canh pharma Company limited

Abstract

This paper was delegated to examine why the sales volume of Giai Canh Pharma Company Limited has been too low in the first 7 months of 2017 and to recommend ways of increasing the volume. The paper draws attention to the fact that in the first 7 months of 2017, there are many employees taking over 10 days off within a month. The peak of this situation happened in July 2017 that there are 7 employees left over 10 days and staying at home waiting for jobs when company still had to pay full salary for them. This symptom happened from the beginning of 2017 until now. Further investigations reveal that Giai Canh Pharma Company Limited which is beginning its supplement outsourcing service had no marketing department to do the business developing job, no publicity about their new business and no advertising initiatives to promote the business. At the beginning, this company was planned to be the main factory for GPharm Company to produce their product. This background can stay the same and happens no change until the newest announcement from Ministry of Health that any supplement manufacturing companies which cannot meet the GMP standards will be obliged to shut down the operation at the end of 2018. This urgent situation together with the symptoms at Giai Canh Pharma Company promoted to this research paper. Due to the finance limitation of Giai Canh Pharma Company and the urgency of GMP application, the saving cost and time solution is preferred. The report evaluates this range and concludes that it would be ideal to have a marketing plan. This plan will temporarily create a temporarily whole solution for causes investigated in problem finding process.