Browsing by Author Assoc. Prof. Dr. Tran Mai Dong

Showing results 1 to 11 of 11
Issue DateTitleAuthor(s)
2024The antecedents of Green self-identity on Sustainable Consumption behavior: The intergrative model between Elaboration Likelihood Model (ELM) and Self-Determination Theory (SDT)Dang Thi Cam Hiep
2023The dual paths that ethical leadership drives employees’ sustainability behaviorsMai Truong An
2021Enhancing product innovation performance of sales department: a case study on The NDVN Company LimitedBui Quoc Vy
2024Exploring study of the psychological contract on the relationship between supervisors and Ph.D Students: The moderating of confucian valuesTran Thi Ngoc Tram
2024How can servant leadership mitigate negative emotions and restore the beliefs of employees during a major global crisis? The case of Covid-19 pandemicHoang Thi Kim Quy
2024Impacts of Virtual Assistants on customer satisfaction in tourism: a case study from A.I reuse intentions of Vietnamese tourists in ThailandTran Hoang Khuong Duy
2023Improvement the attributes of mobile food delivery application impact on consumer conversion – the context of McDelivery app in McDonald’s Viet NamDoan Thu Thuy
2024Investigating the adoption of virtual teaching assistants among students using the extended UTAUT 2 in higher educationDoan Thanh Mai
2022Key opinion leaders effect on brand equity: the online C2C market in Ho Chi Minh CityLe Nguyen Huynh Nhu 
2021The relationship between new product creativity components and purchase intention and the mediating impact of perceived values: A study of consumers in Ho Chi Minh CityVo Phuoc Tho
2024Unlocking the power of less: From psychological insights to marketing implicationsDuong Thi Thuy Trang
Showing results 1 to 11 of 11