Browsing by Author Assoc. Prof. Dr. Tran Mai Dong

Showing results 1 to 6 of 6
Issue DateTitleAuthor(s)
2023The dual paths that ethical leadership drives employees’ sustainability behaviorsMai Truong An
2024How can servant leadership mitigate negative emotions and restore the beliefs of employees during a major global crisis? The case of Covid-19 pandemicHoang Thi Kim Quy
2024Impacts of Virtual Assistants on customer satisfaction in tourism: a case study from A.I reuse intentions of Vietnamese tourists in ThailandTran Hoang Khuong Duy
2023Improvement the attributes of mobile food delivery application impact on consumer conversion – the context of McDelivery app in McDonald’s Viet NamDoan Thu Thuy
2022Key opinion leaders effect on brand equity: the online C2C market in Ho Chi Minh CityLe Nguyen Huynh Nhu 
2021The relationship between new product creativity components and purchase intention and the mediating impact of perceived values: A study of consumers in Ho Chi Minh CityVo Phuoc Tho
Showing results 1 to 6 of 6