Browsing by Author Lê Thị Hồng Minh


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Issue DateTitleAuthor(s)
2024The 4C’s skill set and its impact on students’ future career adaptability: recommendations based on united nations’ sustainable development goal 4Nguyễn Thị Ánh Minh
2023Ảnh hưởng của Gamification đến lòng trung thành của khách hàngTừ Thị Kim Luyến
2023Chatbot motivates gen Z to use types of services: impact of personalization.Võ Thị Khánh Nguyên
Jul-2017Chiến lược tái cấu trúc theo chu kì sống của các công ty Việt Nam dưới tác động của kiệt quệ tài chínhHuỳnh Thị Cẩm Hà
2023Connecting the dots between marketing, information, and customer experience and its impact on brand loyalty in the fashion industryLâm Minh Vương
2023Consumers' attitudes towards advertisements using homosexual imagery: The case of the F&B industry in Ho Chi Minh CityNguyễn Thị Nguyệt Ly
2023Customer experience of vulnerable consumers when experiencing customer vulnerability in VietnamLưu Trọng Bảo
2023Electric vehicle adoption intention in Vietnam: an application of UTAUT2Lê Võ Hạ Như
2023An empirical research on how travel videos on tiktok affect post-pandemic travel intentions of young peopleLâm Mỹ Dung
2023The empowering drivers of impulse purchases by customers in live commerce's hungry marketing modeTrần Minh Châu
2024Expectations and Experience impact on Value Co-creation Intention of Users when playing GamesNguyễn Thị Cẩm Hà
2023Factors affecting consumer's plant-based meat alternatives buying intention in Ho Chi Minh CityLê Minh Huy
2023Factors of metaverse experience in marketing affect customer engagement in VietnamNguyễn Ngọc Anh Thư
2023Fake reviews detection and its impact on trust and purchase intention: the context of Vietnamese platform economyNguyễn Thị Ánh Nguyệt
2010Giải pháp hoàn thiện chính sách tỷ giá ở Việt NamLê Thị Hồng Minh
2023“Hey, Gen Z! We recommend this product”.The impact of personalized advertising on impulsive buying behavior: Does Gen Z regret purchases made in “the middle of the night”?Nguyễn Thị Tuyết Trinh
2024How to utilize customers’ climate change engagement to foster their climate-positive behaviors: A marketing perspective in the Vietnamese contextLê Thị Cẩm Giang
2023Impact of augmented reality technology on purchase intention through sensory marketing and personalization in the sneaker marketLâm Quang Tùng
2023The impact of exchange rate on trade balance: an experiment in the Vietnamese economyNguyễn Phúc Bảo
2023The impact of ui/ux design on customers' trust and satisfaction of e-commerce websiteNguyễn Thị Ân
Showing results 1 to 20 of 41  next >