Browsing by Author Phạm Hồng Hiển

Showing results 1 to 9 of 9
Issue DateTitleAuthor(s)
2024Accounting for non-accounting students: analyzing the factors influencing non-major students’ decision to pursue accounting certificate via perceived competitive advantage and job attitudeTrần Quỳnh Trang
2023Ảnh hưởng của Taobao đến hành vi mua sắm của người tiêu dùng gen Z tại Thành phố Hồ Chí MinhPhạm Nguyễn Hồng Phát
2024Entrepreneurship as a phenomenon in the Vietnamese market: exploring influential factors shaping UEH students’ awareness in trend-driven entrepreneurshipPhạm Nguyễn Hồng Phát
2024How do privacy protection laws and regulations enhance the effectiveness of personalization in marketing? Analyzing the decreased personalized advertising avoidance behavior: The mediating roles of privacy risk and privacy controlPhạm Hồng Hiển
2024How green product producers enhance their sale revenues via sustainable marketing: The analysis of green advertising, green product and green packaging' s impacts on customers'trust and attitudeLê Phương Khánh Như
2024How To Enhance The Effectiveness Of Ai-Driven Personalization In Marketing: The Role Of Explainable Ai (Xai) In Building Perceived Value And Trust In Personalized Advertising In HCMCBùi Thị Ngọc Huyền
2024Investigating the affecting degree of perception and capability factors in customers’ fintech adoption decision: Measuring under the circumstance of vuca eraNguyễn Vân Phi Yến
2024The positive and negative impacts of technology overload on gig workers’ task performance via challenge stressors and hindrancestressors: The case of gig workers in HCMCĐinh Ngọc Hà
2024Reduction in accounting deviant activities: Servant leadership as an effective tool to minimize moral disengagement and deviant behavior in accounting fieldTrần Thị Phương Anh
Showing results 1 to 9 of 9