How green product producers enhance their sale revenues via sustainable marketing: The analysis of green advertising, green product and green packaging' s impacts on customers'trust and attitude

Abstract

The growing emphasis on environmental sustainability has prompted green product producers to adopt sustainable marketing strategies aimed at enhancing sales revenue while promoting eco-friendly practices. This research investigates how green advertising, product attributes, and packaging designs influence customer trust and attitude, ultimately impacting sales performance. By analyzing the interplay between these factors, this study aims to provide insights into effective strategies for fostering consumer trust and positive attitudes towards green products. Utilizing a mixedmethods approach, data will be collected through surveys and focus groups to assess customer perceptions and behaviors. The findings are anticipated to shed light on the effectiveness of various sustainable marketing techniques in driving sales revenue within the green product market. Additionally, this research seeks to contribute to the broader understanding of sustainable consumption behaviors and their implications for business strategies in the context of environmental responsibility.