| Title: | Customers online purchasing intention: an exploratory study on affecting factors in Vietnam |
Author(s): | Trần Thanh Sơn |
Advisor(s): | Trần Hà Minh Quân |
Keywords: | Consumer behavior; Hành vi người tiêu dùng |
Abstract: | Usefulness, ease of use and security are three important factors influencing Vietnamese customer attitude as they purchase; attitude, normative beliefs and usefulness were indentified as three important factors influencing Vietnamese customer's online pur |
Issue Date: | 2013 |
Publisher: | Trường Đại học Kinh tế Tp. Hồ Chí Minh |
Description: | Business administration. Mã số: 60340102
Luận văn thạc sĩ -- Trường Đại học Kinh tế TP. HCM, 2013
Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2013
Gồm tài liệu tham khảo và phụ lục
Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/43520 |
| Appears in Collections: | MASTER'S THESES
|
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