Title: | Impact of corporate social responsibility and corporate reputation on consumer attitude toward food products and consumer behavioral intention |
Author(s): | Cao Thị Hải Âu |
Advisor(s): | Lưu Trọng Tuấn |
Keywords: | Corporate reputation; Corporate social responsibility; Customer behavior; Hành vi khách hàng |
Abstract: | Corporate social responsibility is still a new definition to Vietnam, the paper studies about its influence on consumer attitude and behavioral intention. To investigate the relationships, the paper needs to search these relationships through corporate re |
Issue Date: | 2014 |
Publisher: | Trường Đại học Kinh tế Tp. Hồ Chí Minh |
Description: | Business Quản trị kinh doanh Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014 Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014 Gồm tài liệu tham khảo và phụ lục Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/46837 |
Appears in Collections: | MASTER'S THESES
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