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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/46891
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dc.contributor.advisorDinh Thai Hoang-
dc.contributor.authorThai Hong Kim-
dc.date.accessioned2016-12-15T10:04:36Z-
dc.date.available2016-12-15T10:04:36Z-
dc.date.issued2014-
dc.identifier.otherBarcode: K50006226-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/46891-
dc.identifier.urihttps://opac.ueh.edu.vn/record=b1017504~S8-
dc.descriptionThesis (Master’s) -- University of Economics Ho Chi Minh City, 2014-
dc.descriptionIncludes bibliographical references and appendixes-
dc.description.abstractRecent years, the hotel industry in Vietnam is developing sharply. The development of high standard or luxurious hotels to satisfy the demand of consumers creates the competitive market. Besides that, the return of Ho Chi Minh City hotel market through re-
dc.format.medium48 p.-
dc.language.isoEnglish-
dc.publisherUniversity of Economics Ho Chi Minh City-
dc.subjectBrand-
dc.subjectThương hiệu-
dc.titleKey factors affecting brand loyalty in hotel industry in Ho Chi Minh city-
dc.typeMaster's Theses-
dc.subject.DDC658.827-
ueh.specialityBusiness Administration = Quản trị kinh doanh-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.grantfulltextreserved-
item.cerifentitytypePublications-
item.fulltextFull texts-
item.openairetypeMaster's Theses-
item.languageiso639-1English-
Appears in Collections:MASTER'S THESES
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