| Title: | Key factors affecting brand loyalty in hotel industry in Ho Chi Minh city |
Author(s): | Thai Hong Kim |
Advisor(s): | Dinh Thai Hoang |
Keywords: | Brand; Thương hiệu |
Abstract: | Recent years, the hotel industry in Vietnam is developing sharply. The development of high standard or luxurious hotels to satisfy the demand of consumers creates the competitive market. Besides that, the return of Ho Chi Minh City hotel market through re |
Issue Date: | 2014 |
Publisher: | University of Economics Ho Chi Minh City |
Description: | Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/46891
https://opac.ueh.edu.vn/record=b1017504~S8 |
| Appears in Collections: | MASTER'S THESES
|
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