| Title: | Service quality and customer satisfaction in business to business the case of ready-mix concrete industry Vietnam |
Author(s): | Le Thi Binh Phuong |
Advisor(s): | Vo Thi Ngoc Thuy |
Keywords: | Customer satisfaction; Hài lòng khách hàng |
Abstract: | This study empirically examines the different impacts of B2B Service Quality’s determinants on Customer Satisfaction in Vietnam Ready-Mix Concrete industry and explores the moderating role of Ready-Mix Concrete Company Type variable on these relationships |
Issue Date: | 2014 |
Publisher: | University of Economics Ho Chi Minh City |
Description: | Business Administration = Quản trị kinh doanh
Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014
Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
Gồm tài liệu tham khảo và phụ lục
Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/50750 |
| Appears in Collections: | MASTER'S THESES
|
MENU
Login
