Please use this identifier to cite or link to this item:
https://digital.lib.ueh.edu.vn/handle/UEH/50776
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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Nguyen Thi Mai Trang | |
dc.contributor.author | Nguyen Thi Nhat Linh | |
dc.date.accessioned | 2016-12-15T10:11:33Z | - |
dc.date.available | 2016-12-15T10:11:33Z | - |
dc.date.issued | 2016 | |
dc.identifier.other | Barcode: K50008505 | |
dc.identifier.uri | http://digital.lib.ueh.edu.vn/handle/UEH/50776 | - |
dc.description | Business Administration | |
dc.description | Quản trị kinh doanh. Mã số: 60.34.01.02 | |
dc.description | Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2016 | |
dc.description | Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2016 | |
dc.description | Gồm tài liệu tham khảo và phụ lục | |
dc.description | Includes bibliographical references and appendixes | |
dc.description.abstract | Solution to enhance the effectiveness of advertising actinvities : A case of Vietnam international bank (VIB) | |
dc.format.medium | 85 Tr. | |
dc.language.iso | vie | |
dc.publisher | Trường Đại học Kinh tế Tp. Hồ Chí Minh | - |
dc.subject | Advertising | |
dc.subject | Banks | |
dc.subject | Ngân hàng | |
dc.subject | Quảng cáo | |
dc.title | Solution to enhance the effectiveness of advertising activities : A case of Vietnam international bank (VIB) | |
dc.type | Master's Theses | |
dc.subject.DDC | 659.193321 | |
item.cerifentitytype | Publications | - |
item.fulltext | Full texts | - |
item.languageiso639-1 | vi | - |
item.grantfulltext | reserved | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.openairetype | Master's Theses | - |
Appears in Collections: | MASTER'S THESES |
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