| Title: | Solution to enhance the effectiveness of advertising activities : A case of Vietnam international bank (VIB) |
Author(s): | Nguyen Thi Nhat Linh |
Advisor(s): | Nguyen Thi Mai Trang |
Keywords: | Advertising; Banks; Ngân hàng; Quảng cáo |
Abstract: | Solution to enhance the effectiveness of advertising actinvities : A case of Vietnam international bank (VIB) |
Issue Date: | 2016 |
Publisher: | Trường Đại học Kinh tế Tp. Hồ Chí Minh |
Description: | Business Administration
Quản trị kinh doanh. Mã số: 60.34.01.02
Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2016
Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2016
Gồm tài liệu tham khảo và phụ lục
Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/50776 |
| Appears in Collections: | MASTER'S THESES
|
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