Analyzing Organizational Elements of Employee Value Proposition: The Employees Perspective

Abstract

Today's dynamic business environment has created new challenges for IT companies. Especially, the human resource of companies face various issues regarding attrition, turnover, talent attraction, talent management, manpower planning and employer branding etc. The Employee Value Proposition (EVP) helps to state what the organization would most likely to be linked with an employee and defines the “give and get” of the employment agreement. It has become meticulously associated at the center to the notion of employer branding and talent management. It also serves as an organizational strategy to deal with various challenges of HR and Marketing. IT industry in India has grown in multiple folds and earned respect and revenue in the world. This knowledge intensive sector faces various problems of engagement, attrition, retention etc. and concerned about the attracting and maintaining the good talent in the organization. The organizational elements plays a vital role in developing a unique employee value proposition which helps to develop a good brand, talent attraction and sustainability of the organization, This paper analyses the organizational elements of employee value proposition from the perspectives of the employees working in IT companies in India. The primary data is collected using a structured questionnaire from employees working in IT companies. The outcome of study shows the difference of levels (Current and Expected) of organizational elements (Internal and External) from the employee’s perspective.