High customer complaint ratio from medent co., ltd

Abstract

The dizzying turn of the "digital" revolution in today's life has made intellectual property more important than ever. The intellectual property, which is often considered the most important asset in all organizations, needs to be well identified and studied. In addition, in this digital age, adaptation is being viewed as a strong competitive advantage. In the current economic context of Vietnam and especially in commercial enterprises. Organizations need to ensure they operate in a way that can help them meet and grow sustainably by addressing these two issues. The purpose of this thesis is to explore the causes of high customer complaint ratio through the current problems with customer at Medent Co., Ltd (in short, it would be called Medent in this thesis). The findings of the study revealed the awkwardness and embarrassment of catching up with the changes of the times as well as the rapid change of customer demand in which the "information" factor is extremely important. Not only do you have to provide them enough "information", but also provide solutions that will enable them to apply into their work. The findings are discussed in details in the research along with some recommendations for the company and management board to solve the problem of the actual needs of customers, towards sustainable development and reduce customer complaint ratio in Medent Co., Ltd.