Central problem of low sales in corporate reseller channel at Double A Company

Abstract

The basic feature of the market economy is competition. Companies have continuously launched their new products and services considered to be profitable. Further, the development of new products helps companies survive in the tough competitive environment. They are not only the start-up companies launching their products to look for the market positions, but also the branding companies releasing new products as their competitive advantages. However, all new products may carry risks affecting the companies. This assignment mentions the problem of developing new products in copy paper Company, named “Double A”. Through data collection and information, the real problem of the company is recognized. In addition, basing on the most important cause leading to the real problem, all relevant solutions are suggested to help the company improve its performance in the involved market.