Improving KPI evaluation system: a study of DongA Money Transfer Company

Abstract

Remittances are an important source of capital for the economy to develop and stabilize the foreign exchange market. In Vietnam, remittances are sent to support families, health care, education, business investments, real estate and personal shopping. DongA Money Transfer Company, under DongA Bank, has had 18 successful years operating in the field of Remittance in Vietnam. However, at present, the employee performance of the Company is at a low level, affecting business performance. According to Bhatti et al (1), employee performance management has an important role in creating a competitive advantage compared to competitors. As a result, organization checks whether it is complying with the orientation, plan and achieving the set goals. For this purpose, employee performance measures are used to assess and monitor the organization's overall business activities. In addition, they are also used to measure and compare the effectiveness of different organizations. Performance assessments are comparable in departments, groups and individuals.Examining external and internal factors and internal data, the researcher identified unsuitable KPI Evaluation System as the main problem. To solve these problems, Dong A Money Transfer Company needs to set up KPI SMART Goals. This thesis will bring insight into the organization in a realistic, objective and accurate way. The thesis aims to accurately identify symptoms, problems and causes, effectively identify feasible and practical solutions to solve problems.