On the contrary to many developing and developed countries that experience a deteriorating tendency, the foreign direct investment (FDI) is increasing into the ASEAN area and generating an aggressive competition among the countries in this region for attracting the potential investors. With the open and supporting policies from the secure government, Vietnam has gained its benefits to become a prospective investment destination for many foreign enterprises in many industries. With the successful business from Tetra Pak Vietnam, Tetra Pak Global has decided to invest a converting factory, which is Tetra Pak Binh Duong factory, with many advanced technologies in order to strengthen the dominating position in the dairy processing industry. As other global enterprises around the world disclosed, one of the cornerstones of the Tetra Pak business policy is employee engagement which has been surveyed annually across ten dimensions. Therefore, Tetra Pak Binh Duong has conducted the employee engagement survey from the beginning of the factory in order to figure out potentially existing problems that can be harmful to Tetra Pak’s culture and lose the competitive advantage of the organization. From the general diagnosis of low employee engagement leading to the intention to leave, this research was executed to investigate what the main problem is, why it exists, and how it impacts on the company. In addition, recommendations of the solutions are discussed on two main causes of the major problem including cost and benefit analysis as well as the organization of actions. As a result, this study will assist the Steering Committee to drive the business in line with the company’s policies and resources not only for improving the employee engagement but also meet the company purpose.
University of Economics Ho Chi Minh City; ISB (International School of Business)