Title: | Collaboration between sales and marketing team: A study of M company |
Author(s): | Phạm Thị Kim Chi |
Advisor(s): | Dr. Nguyễn Thị Mai Trang |
Abstract: | The M company was established in 1995 with the head office in Hanoi capital and the business focused on the medical device products group as well as the in-vitro diagnostic (IVD) industry. This is a leading enterprise in the distribution of clinical laboratory instruments and IVD reagents in Vietnam which spreads the investment in research, working with leading experts, and organizing many training courses. The M company business objective is to provide a comprehensive solution to all laboratories with analyzers including clinical chemistry, immunoassay, hematology, and other laboratory-related products with partnership with 4 brands. Each brand includes instruments and corresponreagentsagent used with the instruments. |
Issue Date: | 2023 |
Publisher: | University of Economics Ho Chi Minh City; ISB (International School of Business) |
URI: | https://opac.ueh.edu.vn/record=b1035249~S1 https://digital.lib.ueh.edu.vn/handle/UEH/69035 |
Appears in Collections: | MASTER'S THESES
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