The impact of personality on information privacy-setting behavior when using social networking apps among generation Z in Ho Chi Minh City

Abstract

In today's society, the 4.0 technology era is developing like a storm. Everyone uses smart electronic devices to access the Internet to update new and more modern ones. People's perception in general has had certain changes and is more open. Personality issues affect privacy settings while using social apps. Seeing that, our group of students decided to conduct a research on the topic "The impact of personality on information privacy-setting behavior when using social networking apps among generation Z in Ho Chi Minh city." Specifically, in Ho Chi Minh City on 497 samples and quantitative analysis tools. Based on quantitative analysis tools as well as collecting opinions, interviewing the thoughts of students and taking opinions from experts, has redefined the accuracy of the research model. We conducted interviews with experts in the field of psychology who are lecturers working at universities and thereby provided more specialized knowledge, reinforcing arguments and gaps in the research model of the group. Next, the process of sending the survey form to high school students and students is considered the most important stage to be able to collect enough analytical data, serve the ultimate purpose of the study about the personalities. The scales used in the study also measure how each personality's behavior affects privacy settings.