Analyzing the consumer behavior of single-use plastic products of university students in Ho Chi Minh City

Abstract

This study focuses on a theoretical model to determine the factors affecting the consumption behavior of single-use plastics. The model is built based on the famous TPB theory. The new point of the model here, the research team focuses on three stages of human consumption: Purchase - Use - Dispose. Understanding human consumption of single-use plastics can be useful and important in this day and age for regulators and policymakers. The model and hypotheses of this study were tested on SPSS software. The study focuses on the student generation in Ho Chi Minh, conducted with a sample of 168 people. Research results show that the consumption behavior of single-use plastics in three stages is influenced by attitude, and subjective norms.