Factors affecting the decision to use the dating app of universal students in Ho Chi Minh city

Abstract

In recent years, the use of dating apps among students of universities in Ho Chi Minh City has become increasingly popular. This research will explore the factors that influence students' decision to use dating apps in institutions of universities in Ho Chi Minh City and draw conclusions about the safe approach. completely when choosing dating apps today. By looking at the types of dating apps being used, the motives behind their use and their impact on students’ interpersonal relationships, this research will examine the various motivations for their use and how the various factors interact. Ultimately, it seeks to answer the question: What factors contribute to the decision to use dating apps among students in Ho Chi Minh City? Along with the popularity of smartphones, mobile applications are also diversifying to suit more needs, including those used for dating. Although it has only been widely used in recent years, there are nearly 100 online dating applications in Vietnam, most of which are developed by foreign companies. In general, these apps are mostly free for basic features. It is an environment for you to meet interesting people outside of the traditional environment such as school, work, or through friends. Online Dating and Dating App safe Tips-As is this fact when meeting someone new, whether online or offline, it's sensible to make a couple of safe precautions in mind. This study will examine a few key elements that you may need to change the safe when interacting with others through online dating apps. The study uses quantitative research methods, using survey questionnaires to collect data from 357 students currently studying at universities in Ho Chi Minh City. The data is analyzed by relying on TRA, TAM, TPB models to test the relationship between the observed variables Attitude, Word-of-mouth, Perceived privacy and security, Perceived enjoyment, Perceived playfulness, Perceived ease of use with the decision to use a dating app. Research results show that the variables Attitude, Word-of-mouth, Perceived enjoyment, Perceived playfulness have an impact on the decision to date. These findings contribute to students' understanding of the application and needs of using dating applications, and at the same time suggest recommendations and solutions to find a safe approach for young people in finding dating applications. find social relationships in particular and use dating apps in general.