Factors influencing the destination choice behavior of Ho Chi Minh students for domestic vacations

Abstract

The words "Tourism" and "Travel" have become familiar in our modern lives. The tourism industry has not only become a crucial pillar of the global economy but also brings social values. Traveling not only provides memorable experiences and relaxation for tourists but also contributes to the economic, cultural, and social development of a nation. The rapid development of the tourism industry has opened up new opportunities and created fierce competition among tourist destinations. Among them, domestic tourism is increasingly popular and attracts the attention of many people. Exploring and experiencing domestic destinations not only reduces costs and travel time but also allows tourists to enjoy and discover the unique beauty, cultural heritage, and cuisine of their own country. Students often have long vacations and desire to explore new, close, and budget-friendly destinations. In this context, we conducted a research study on "Factors influencing the destination choice behavior of Ho Chi Minh City students for domestic vacations" to gain a deeper understanding of the destination choice behavior of Ho Chi Minh City students during their vacations and to provide positive suggestions to contribute to the further development of the tourism industry.