Boosting of corporate social responsibility, green supply chain management on sustainable corporate performance: mediated role of green innovation and corporate image

Abstract

Maintaining a sustainable business for the long term has become highly essential for organizations, especially small-medium enterprises (SMEs) in the fast-paced world with the growth of hi-tech. The current study explores the mediating function of green innovation, the impact of green supply chain management, and the impact of corporate image in the given background in an emergent nation to examine the relationship between corporate social responsibility and sustainable corporate performance for SMEs. Besides, resource-based view (RBV) theory and stakeholder theory are combined to contribute to a multidimensional understanding of the phenomena. The study adopts a quantitative methodology. An integrated model of corporate social responsibility, green supply chain management, green innovation, corporate image, and sustainable business practices was provided as an extension of the current literature. The values from small and medium-sized corporations in Vietnam were analyzed using AMOS version 20 and SPSS 23 with the shortlisted senior and middle-level managers. The relationship between corporate social responsibility and sustainable company performance is also shown to be affected by the two mediators - green innovation and corporate image. In particular, corporate social responsibility and green innovation are combined to assist businesses and enhance environmental performance, which improves the business's image with customers and results in significant sustainable competitive advantages and corporate sustainability. The strategic planning for longstanding commercial growth presented in this study offers a sustainable balance to the economic, social, and environmental benefits. Top executives are therefore motivated to carefully contemplate doable steps to improve environmental performance as they will undoubtedly boost their company's competitiveness and contribute to sustainable corporate performance. This study’s contributions are very relevant to academics, professionals, business practitioners, and policymakers.