The relationship between corporate social responsibility and green behavior in terms of working students of UEH university: the mediating role of green human resource management, green commitment and green organizational culture

Abstract

This research aims to examine the influence of Corporate Social Responsibility on Green Behavior of working students at UEH through the mediating roles of Green Human Resource Management (GHRM), Green commitment, and Green Organizational Culture. We based on Ability-Motivation-Opportunity Theory (AMO), Social Exchange Theory (SIT), Social Exchange Theory (SET) to build the conceptual framework. This research model includes 5 variables: Corporate Social Responsibility, Green HRM, Green commitment, Green commitment, Green Organizational Culture, and Green Behavior. The subjects of the survey are the working students of UEH University. We use 2 methods in this research: Qualitative Method (Group Discussion), Quantitative Method. Quantitative research was conducted through individual interviews and virtual questionnaires, with specific questions pertaining to the topic. The survey garnered responses from 380 participants in Ho Chi Minh City through Google Form. The remaining research sample is 350 valid survey forms. SmartPLS-4.0 is the assistant software to analyze data for this research. Our study challenges the notion that Green Human Resource Management (GHRM) directly influences Green Behavior (GB), emphasizing instead the pivotal role of Green Organizational Culture (GOC) in shaping employees' environmental behaviors. We highlight the importance of investing in GHRM practices to cultivate GOC and promote environmental awareness among employees. Furthermore, we advocate for businesses to fulfill environmental responsibilities through enhanced Corporate Social Responsibility (CSR) actions, fostering innovation and productivity to boost environmental performance and market competitiveness. In addition, our team also provides some conclusions and implications for businesses. These recommendations can be useful tips to gain a deeper understanding of customers, thereby helping to develop a better business strategy.