Exploring factors affecting the intention of using electric motorbike taxi service: a case study of Green SM

Abstract

This research is designed to investigate factors affecting Ho Chi Minh City students' intention of using electric taxi motorbike service: A case study of Green SM. Through an online survey of 390 students, a linear regression model was used for analysis. The research results indicate that the factor "Environmental concern" has the greatest influence on the intention to use electric motorbike taxi services of students in Ho Chi Minh City. This research enhances the applicability of the Theory of Planned Behavior (TPB) in practical research and provides businesses with a foundation to identify factors influencing the intention to use electric taxi services. The analysis reveals the factors that impact businesses' decision to utilize electric taxi services.