A survey on the demand for studying masters abroad

Abstract

The research team conducted this research intending to comprehend the demands of students seeking master's degree programs abroad as well as offer development directions for businesses that cater to the study abroad market. Currently in Vietnam, there are many Master’s course for students to choose from, be it in the country or study abroad. This research will focus on studying for a Master’s degree abroad and go into measuring the factors students care about or factors affecting students’ decisions to study abroad. Descriptive statistics and multivariate regression analysis analyzed the data obtained from the questionnaire. The data source used in the research was collected from survey questionnaires from 300 students at UEH university and others. The research team used multivariate regression analysis, showing 5 factors: (1) school year, (2) gender, (3) school, (4) majors, (5) whether interested in studying abroad or not. From there, it is possible to infer their purpose of studying abroad for a master's degree and students' interest in studying abroad is composed of many different factors. Based on the research results, a few implications are given to study abroad consulting businesses having the right strategies in the context of the increasing study abroad market. 3