Determinants of bitcoin investment intention of generation Z in Ho Chi Minh city

Abstract

This study quantifies the impact of behavioral factors on Bitcoin investment intention using self-reported data of 431 Generation Z teenagers in Ho Chi Minh City 2021. Bitcoin investment intention is measured using six hazardous factors based on behavioral theory and qualitative research 1) Subjective Norm, 2) Perceived Ease of Use, 3) Perceived Usefulness, 4) Financial Literacy, 5) Facilitating Condition, and 6) Perceived Risk. We examine the cognitive processes of Bitcoin users as they made investment decisions, as well as the subsequent implications of their choices. The results suggest that Bitcoin investing intention is impacted by three characteristics influencing Generation Z's investment intention in Bitcoin in HCMC: (1) Financial Literacy, (2) Subjective Norm, and (3) Perceived Ease of Use.