| Title: | Call center services and customer loyalty: A study in the Vietnamese banking industry |
Author(s): | Le Hong Nhung |
Advisor(s): | Nguyen Dong Phong
Nguyen Phong Nguyen |
Keywords: | Banking services; Customer satisfaction; Customers orientation; Banking; Định hướng khách hàng; Hài lòng khách hàng; Ngân hàng |
Abstract: | Review of literature and hypothesis development Research methodology. Data analysis and results. Discussion and Implication |
Issue Date: | 2014 |
Publisher: | University of Economics Ho Chi Minh City |
Description: | Business Administration
Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/43114 |
| Appears in Collections: | MASTER'S THESES
|
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