| Title: | Customer based brand equity a study of Trung Nguyen coffee in Viet Nam |
Author(s): | Nguyen Thi Kim Nhung |
Advisor(s): | Le Nguyen Hau |
Keywords: | Customer behavior; Hành vi khách hàng |
Abstract: | Brand equity is one of the important concepts in brand management, as well as in business practice and academic research. Developing and properly managing brand equity has been emphasized as an important issue for most firms. Along with coffee brand in Vi |
Issue Date: | 2014 |
Publisher: | Trường Đại học Kinh tế Tp. Hồ Chí Minh |
Description: | Business
Quản trị kinh doanh
Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014
Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
Gồm tài liệu tham khảo và phụ lục
Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/43516 |
| Appears in Collections: | MASTER'S THESES
|
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