| Title: | Customer loyalty in Vietnam's hotel industry: the role of service quality, customer satisfaction, hotel image and customer delight |
Author(s): | Do Anh Quan |
Advisor(s): | Nguyen Dong Phong
Nguyen Phong Nguyen |
Keywords: | Chất luợng dịch vụ; Hotel industry; Ngành khách sạn; Service quality |
Abstract: | The purpose of this research is to contribute to the understanding of how customer loyalty is developed within the context of the Vietnam’s hotel industry.A questionnaire is developed based on previously measurement scales and then sent to 3-star hotel gu |
Issue Date: | 2015 |
Publisher: | Trường Đại học Kinh tế Tp. Hồ Chí Minh |
Description: | Business
Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2015
Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2015
Gồm tài liệu tham khảo
Includes bibliographical references |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/43517 |
| Appears in Collections: | MASTER'S THESES
|
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