| Title: | Relationship between corporation social responsibility, brand equity, company reputation and customer - company identification in Ho Chi Minh city hotel industry |
Author(s): | Tran Anh Truc |
Advisor(s): | Lưu Trọng Tuấn |
Keywords: | Brand; Marketing; Thương hiệu; Tiếp thị |
Abstract: | This paper investigates relationship between four elements included corporate social responsibility (CSR), brand equity (BRE), company reputation (REP) and customer-company identification (CCI). In terms of methodology, this research uses quantities appro |
Issue Date: | 2014 |
Publisher: | Trường Đại học Kinh tế Tp. Hồ Chí Minh |
Description: | Business
Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014
Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
Gồm tài liệu tham khảo và phụ lục
Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/50688 |
| Appears in Collections: | MASTER'S THESES
|
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