Title: | The factors affecting customer satisfation and loyalty of mobile telecommucation service in Ho Chi Minh city |
Author(s): | Tran Duc Trung Cang |
Advisor(s): | Tran Ha Minh Quan |
Keywords: | Customer satisfaction; Dịch vụ viễn thông; Hài lòng của khách hàng; Telecommunication service |
Abstract: | The purpose of this research is to assess mobile telecommunication service quality in Ho Chi Minh City based on perceptions and experiences of customers, to find the linkage between mobile telecommunication service quality attributes, customer satisfactio |
Issue Date: | 2014 |
Publisher: | Trường Đại học Kinh tế Tp. Hồ Chí Minh |
Description: | Business Administration (by Coursework) = Quản trị kinh Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014 Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014 Gồm tài liệu tham khảo và phụ lục Includes bibliographical references and appendixes |
URI: | http://digital.lib.ueh.edu.vn/handle/UEH/51479 |
Appears in Collections: | MASTER'S THESES
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